Check Your lead time
Zip Code Out the door in 24 hrs. for reorders. As fast as 48 hrs. for NEW designs.
Hours from order to arrival
Hours for new box designs
Contact Us *estimated time based on past averages

Nelson Container Customer Intimacy

Value Discipline: Customer IntimacyHelping customers via assessments for customer intimacy purposes

Areas of Emphasis

  • Develop and nurture close relationships with customers. Provide total solutions to customer needs & problems
  • Offer personalized service solutions and products tailored to meet unique customer needs. Assume responsibility for certain parts of our customer's business
  • Value is created primarily through understanding customer needs and delivering customer-specific solutions rather than lower prices or advanced products
  • Key strengths: product and service customization, customer responsiveness, customer insight and foresight, knowledge of customers business processes

CI Positioning: Benefits to Customer

seamless, reliable, source of supply

Seamless, reliable
source of supply

reliable, consistent product performance

Reliable, consistent
product performance

attracting pricing and contractual relationships

Attracting pricing;
contractual relationships

vendor consolidation


product/process innovation


ease of doing business

Ease of doing

crisis response


peace of mind

of mind

Customer Intimacy Implications

Do More...

  • Sell value; emphasize cost saving solutions
  • Demonstrate technical packaging competence
  • Packaging audits for the customer
  • Streamline process - design to fulfillment
  • Focus on minimizing MCT (Manufacturing Critical Path Time)
  • Short production runs & inventory management
  • Assure vendor reliability

Do Less...

  • Blind quotes, RFQs
  • Cold sales calls
  • Overruns
  • Sell long product runs
  • Hold finished goods in inventory for more than 90 days